Shed has worked with many of the leading Royal Warrant retailers over the years including Barbour, Turnbull & Asser, Hunter, Thomas Goode & Smythson to name few.
Few though offered a diverse spectrum of luxury as William & Son of Mayfair. By their own admission it’s a distinctively British take on the finest things in life and no surprise when you remember William Asprey is a seventh generation Asprey.
Acknowledging Shed’s credentials in Royal Warrant retail, William Asprey entrusted us with designing his new 10,000sqf Mayfair emporium and for the first time, collecting all departments under one roof. Haute horology to grand occasion silverware, cufflinks to fine home wares and bed linen, luggage in the highest quality leathers, backgammon sets and bespoke shotguns
Sometimes idiosyncratic, and always highly crafted, the design needed to reflect these qualities and showcase the products of the same attributes. In many respects, reminiscent of a 1930’s deco emporium in an era of grandeur coupled with a subtle sense of humour.
Upon entering a grand bespoke staircase rises up. Shed designed bespoke terrazzo treads with ‘backgammon’ motifs edging balustrades. This grand statement wraps around a three-meter high, walnut cabinetry, showcasing a glossary of objet d’art on offer.
But the signature of the store is the gunroom. Once a barn, it’s reputed to be part of the old Mayfair manor farm, this double height space is a true showcase of the quality and skill involved in the production of hand-crafted shotguns. William’s collection of taxidermy adorns the walls in a slightly eccentric fashion.
All aspects of the design scheme reflected the true spirit of William & Son, always distinct, crafted and uniquely British.
“It was a delight to work with the Shed team again. Through the whole process of the ebb and flow in ideas, they always came up with the perfect solution.
Their team melded seamlessly with the William & Son ethos, fully comprehending the need to highlight our bespoke, exclusive and exquisite products”
Lou McLeod