There was a moment in early 2000’s when Vertu arrived on the world’s luxury scene and unashamedly sold mobile cell phones to the well-healed for tens, sometimes, hundreds of thousands of dollars. But remember, Vertu wasn’t a mobile phone maker per sei, that was the trick, it was the ultimate status symbol of its time. They were players and they wanted to grow fast…worldwide. Vertu were looking for interior design studio, Shed to take them there.
Shed’s luxury retail design credentials are strong, particularly in the Far East and US, so we were the obvious choice as design lead for this new retail estate. Shed created a new retail landscape, from jewellery box stores in scale to major city flagships retail outlets. Shed established them as a luxury product retailer in all the right locations. Milan’s Via Montenapolelone, London’s Bond Street, Raffles Singapore, Tverskaya Moscow, Rue Royal Paris to name but a few well know locations. However, our reach was wide delivering in the less fashionable Kahzakstan, Mexico and China. But those countries would become the new luxury frontier and we knew that all too well.
We built Vertu a luxury store experience where the customer interacts with product, selects from a library of bespoke finishes and learns about the Vertu brand simultaneously. Sales rose instantly by 160% with the opening of our first concept store in Singapore. Number of stores worldwide rose exponentially from 2 to 250 in 5 years. Sale conversion rate in-store increased threefold and the overall brand awareness transformed from fledgling retailer to a major luxury retail presence in every major world city.
This was genuine high quality, fast-paced retail roll out which delivered big time and every time.
New store concept design
Wholesale POS concept design
Global rollout 250 stores in 45 countries
Events and Launches
Office and all interior branded environments
Awards
Marketing Awards winner, Design Awards Winner, Design awards APAC runner up.
“Shed made it look easy. We saw the concept and loved it. Within months a prototype store was built, and the store roll out followed on from that. When we look back to the original acquisition strategy and compare it to actual customer behaviour it’s easy to see that we achieved everything set out in the original brief and more.”
Tricia Traynor (Retail Director)