The Counter House is an all-day dining experience in the heart of Manchester’s Ancoats. Somewhere one can go whenever they choose, whatever their fancy. Fresh and healthy or guilty pleasure – or both.
The 12m-long coral pink namesake ‘Counter’ runs end to end. Customers can swap a full English breakfast for a full vegan breakfast. Cold press fruit juices balance against the best local craft beers. There is always a counter offer. True to the concept of counter difference - the interior design plays with historic Manchester brick alongside polished marble table tops; salvaged chairs next to contemporary comfort.
As well as bringing to life the interior design vision, Shed also created the full brand identity. A simple and solid industrial font was selected for the main logotype. The initials ‘TCH’ then became the identifiable abbreviation for the logomark, for internal use onto menu or products. Furthermore, Shed provided direction for the brand use and social media aesthetic and communication.
At The Counter House there’s something for everyone. There are always two sides to any story, argument, or debate - but at The Counter House both sides are celebrated.