After a year-long collaboration, Shed and Royal Warrant shirtmaker and clothier, Turnbull and Asser created a London home. Set across 3 floors – the 400sqm Mayfair site houses a showroom, lounge area and library for archive exhibits, consultation and buying spaces and floors dedicated to design studios and offices for this exemplary British brand.
The client’s original brief was to create an environment which will act as the house of Turnbull and Asser in London; a manifestation of the brand as it stands, as well as the direction in which it is moving. More than just conventional retail space or showroom – the Mayfair location had to embody the spirit of the original Jermyn street store, bringing a continued affinity between customers, clients and staff; all aspects of Shed’s scheme reflect the true spirit of Turnbull & Asser, always crafted, authentic and at times diverse with a little piece of eccentricity.