“Nick Hart’s rich and varied ‘out there’ vision twists mid-century design references, musical icons and popular culture into his (and hopefully your) very own perfect world”
In fashion, first impressions count and from the moment Nick Hart planted his huge leather bound scrapbook in front of the interior designers on Shed’s meeting table we knew we were going to work together and Shed was entrusted with designing Spencer Hart’s London flagship. The journey exhilarating, the result the ultimate men’s emporium of cool. An out there expression referencing icons from different eras Miles, Bowie, Sinatra, Hopper and Warhol, object’ galore, a concept of hip yet urbane masculinity.
Shed realised a compelling narrative, transitioning from day through night. Spaces lit under the metaphorical hot sun of Palms Springs, the ‘light’ and day of the scheme. Books, music, film, art are presented as integral parts of the retail design experience. Customers are encouraged to browse, purchase or just chill with a martini.
Enter the basement through a secret concealed door, its altogether darker and naughty elements of a decadent Vegas nightclub emerge, strictly invitation only. Mood music immediately changes into an after-hours club, befitting the Rat Pack. Midnight blue velvets and chocolate walnut walls resplendent with what looks like machine gun bullet holes. A whiskey den meets vintage watches, exquisite tailoring and comfortable leather banquette accommodate P Diddy or the late David Bowie, everyone’s music hero.
The brand mark, gleaned from the 50’s feature wall, helps packaging and retail interior deliver a holistic vibe of mid-century cool. A ‘brand’ refresh born of ‘interior’.
A stunning, sculptured wall reminiscent of Palm Springs’ Parker Hotel amongst others cuts through the interior. Backbone to the space, it gives an iconic presence, the essence of which has now been applied to several elements of the brand’
Shed re-worked the brandmark, designed the Palm Springs cologne and underwear packaging. The Palm Springs narrative enabled Nick Hart to successfully move into new lines for the business.