A compelling partnership between Project Zero and Sky Ocean Rescue brought their mutual agenda to the heart and minds of London bringing us the #passonplastic project - a topical, clarion call to restore the health of the world’s oceans and turn the tide on climate crisis.
Shed came in and designed a temporary retail installation to attract, engage and educate the public on the severity of the global issues of single use plastic. A thought provoking graphic take-over of something beautifully ugly. The narrative stimulates a simple but thoughtful provocation utilising our own bespoke graphic pattern as the design anchor.
Taking inspiration from the problem itself we developed and created a speckled terrazzo effect pattern made up of images and particles of common plastic waste found in our seas. Seen by the thousands of visitors at a distance as something quite beautiful, but provocative close up. Really the pattern is made up of waste plastic and further reinforces the issue at hand.
The intention is clear, shock the visitor in the hope of making them feel part of the problem but also offer a way to become part of the solution. Become your own ambassador whether through a small purchase, viewing the art or simply leaving your mark on the ‘message without a bottle’ wall.
This 125 sqm retail pop-up in central Soho, London, won recognition in the Dezeen ‘Small Project’ shortlist 2019. There was useful product to take away and spread the message (water bottles, tees & tote bags) designs by celebs Ferne Cotton, Harry Kane, Rita Ora, Mick Jagger, Cara Delevingne and Kate Moss, but it’s the message that remained the most important.