“The Bad Boy Burger Behemoth”
Scott Collins’ perspective on this brief was simple, he wanted the world’s best burger eatery, one that screamed America but an America of the Ramones, CBGB with a big undercurrent of Hunter S Thompson and Shed was the perfect design and architecture studio to execute it.
Since being described as an original standard bearer of the London dirty burger revolution, MEATliquor approached Shed in 2010 desperate for a permanent home. Food truck origins coupled with the now iconic ‘Dead Hippie’ burger were the raw ingredients. Shed’s dystopian interior design blew the doors right off their hinges in an anarchic punk diner. A look and feel often copied but never equalled.
Shed’s interior concept has simple ingredients: a unique idea for each site born of location, mix in a large portion of debauched anarchy and a no-nonsense approach to the operations and it gave Shed latitude to develop a visual language now synonymous with the MEATliquor brand.
Fast forward a decade and the original pop up in a disused pub seems a fond but distant memory. Now MEATliquor & Shed have opened 15 permanent sites and have stamped an unforgettable style into Burger folklore. A journey that charged out of London to Singapore and back again. Narrative varies but attitude is the same, pseudo Sistine chapel, a George Orwell garage, Debauched seaside pier, and a sea shanty in Singapore, Shed has moved MEATliquor into a chain of 15 successful restaurants, its own radio station, a bowling Alley, where to next?...the world!?
“Shed nailed it on the first site and have been part of our team for over a decade. Their design has become synonymous with MEATliquor, truly capturing the brand sprit from conception to delivery.”
Scott Collins Founder
Awards
Restaurant R200 awards Winner,
Casual Dining Restaurant & Pub Awards Winner,
British Street Food Awards Winner,
Restaurant and Bar Design Awards shortlisted