Shed was once again been commissioned by Chalhoub Group - the leading partner for luxury retail in the Middle East - to design their latest retail expansion for Level Shoe District. Shed’s task was to conceptualise and reinvent a completely new Men’s extension at the current Level Shoe District, also designed by Shed in 2012. Located within Dubai Mall (the world’s largest shopping mall), Level Shoe District is a globally recognised destination for luxury footwear.
The new men’s department encompasses the rich variation and values of the modern day man and his strong sartorial appreciation of footwear and fashion. Harmonised within three zones: Designer Sneaker, Contemporary and Classic, and all contained within a 3,000 sqft area, it was vital to ensure coherence with the ‘expo’ approach of the existing space.