Next level social gaming.
For their most significant opening to date, State of Play Hospitality turned to Shed to come up with a fresh design concept for Bounce that would tick two big boxes – take social gaming to the next level AND put the sport of ping pong on the map.
This was to be a complete brand transformation flowing through to the interiors. Shed guided State of Play Hospitality through it all. And the end result, a fresh new look that’s more than capable of delivering next level experiences.
Toby Harris, CEO of State of Play Hospitality, operator of Bounce, says: “It's long been a goal to relaunch the Bounce concept with a fresh new design and I'm over the moon with the results.”
How did we do it?
Sports hall brutalist architecture combining with the burgeoning sporting prowess of ping pong - that what’s the new Bounce Battersea is all about and then some.
We knew full well what design elements were needed to reach new heights with social gaming for Bounce. The perfect heady mix of a good dose of healthy sporting competition, whilst socialising with friends, all taking place within the iconic Battersea Power Station.
Paying homage to the industrial exterior and Turbine Hall B, both relics of the brutalist architecture of the 1950s, the design for the interior is inspired by an unapologetically brutalist, no-nonsense sports hall, but with a playful edge that pulls on ping pong’s chic parlour game origins. The design elevates ping pong as a sport, and all there is to love about it.
Concrete tiled floors and concrete-effect walls nod to the industrial-style yet, bold artwork and contemporary wooden panelling bring a degree of warmth to the space. The bold use of geometric patterns, colour blocking techniques and subtle references to the game, are unmistakeable throughout. Even the toilets are not overlooked and form part of the experience.
Ping pong has levelled up. There can be no doubt.